adidas Originals introduces a new iteration of the classic Superstar silhouette with a new Bold Gold colorway that is made with the inspiration of the smiley face. The design also nods to this theme on the heel and the tongue where the smiley face motif is designed to work with the adidas Originals theme.
The face is replaced by trefoil logo and the smile is made up of words that read 'adidas Originals.' Branding details can be seen in the form of the three stripe branding on the medial side of the shoe in black. The rest of the sneaker's upper is finished in the Easy Yellow hue, traveling down to the midsole unit foundation as well.
Smiley-Themed Low-Top Sneakers
adidas Originals Introduces a Bold Gold Superstar Sneaker
Trend Themes
1. Smiley-themed Footwear - Creating innovative shoe designs that incorporate pop culture motifs such as the smiley face for branding differentiation.
2. Bold Colorways - Introducing daring and unique colors in footwear that align with pop culture references to attract a younger consumer base.
3. Brand-themed Motifs - Incorporating brand themes into footwear design to strengthen brand recognition and loyalty among consumers.
Industry Implications
1. Footwear - Creating new and innovative footwear designs with popular culture references to keep up with the constantly changing consumer fashion preferences.
2. Fashion - Adopting pop culture references in fashion design to appeal to younger demographics and explore new markets.
3. Marketing & Advertising - Utilizing pop culture references in marketing campaigns and product design to attract younger consumers and strengthen brand identity.