Bohica is a new brand founded by a veteran American marine based in Wisconsin that takes a direct, patriotic approach to the marketing of their beard oils. Available in 'Freedom' and 'Defender,' the military-inspired beard oil collection stays true to form with rustic takes on the classic red, white and blue color scheme and bold typefaces. A true testament to passionate patriotism and its influence on American marketing, the brand hopes to take advantage of the fact that there are few veteran brands in the cosmetics space.
The packaging and branding concept for Bohica was designed by Matt Erickson uses aluminum tins and paper as its main materials and speaks to the desires of modern consumers such as portability and artisan appeal. In addition to the packaging, the branding concept by Erickson for Bohica also included marketing materials such as letterhead and business cards, apparel, a custom typeface and an e-commerce site.
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
Trend Themes
1. Patriotic Branding - Opportunity for companies to tap into patriotic sentiments by incorporating national symbols and colors in their branding and marketing strategies.
2. Veteran Brands - There is a gap in the cosmetics industry for brands that specifically target and cater to the veteran community, providing an opportunity for disruptive innovation and niche marketing.
3. Artisan Appeal - Brands can capitalize on the desire for artisan products by using unique packaging materials, incorporating handmade elements, and emphasizing craftsmanship in their branding.
Industry Implications
1. Cosmetics - Cosmetics companies can explore the untapped market of veteran consumers by creating products and branding that align with their values and experiences.
2. Packaging - Opportunity for packaging companies to develop innovative and eco-friendly packaging solutions that cater to the growing demand for portable and sustainable packaging.
3. Marketing and Branding - Marketing agencies can specialize in patriotic branding strategies and help companies evoke national pride and attract consumers who resonate with such messaging.