Social media has been an incubation ground for the body positive movement. Some Instagrammers and bloggers who use their platforms to embrace their imperfect bodies have strong female followings as many women are both inspired and feel connected to them.
Los Angeles based blogger Simone Mariposa is one of those women who has participated in the body positive movement. She wanted to push back against common stereotypes regarding what plus-size women can or can't wear and recently posted a photo of herself in a bikini with the hashtag #WeWearWhatWeWant. It went viral and inspired many other women to do the same. Selfies with motivating tweets were plastered all over Twitter.
The viral hashtag should motivate media and businesses to alter their offerings and messages to appeal to the plus-sized community. Fashion brand Torrid is one company that recognized the need plus-sized women had and developed its products specifically for them.
Body Positive Movement Hashtags
A Plus-Size Blogger Got Women to Embrace their Shape on Twitter
Trend Themes
1. Body Positive Movement - Opportunity for businesses to create inclusive and empowering products and messaging for the plus-sized community.
2. Social Media Influencers - Creating a new wave of online role models who inspire and connect with women through body positivity.
3. Empowerment Hashtags - Growing trend of using hashtags as a tool for self-expression and spreading positive messages.
Industry Implications
1. Fashion - Potential for fashion brands to design and market clothing that is tailored to the needs and preferences of plus-sized women.
2. Social Media - Opportunity for platforms to support and feature body positive content and influencers, creating a more inclusive online space.
3. Media and Marketing - Need for media and advertising companies to promote diverse body types and challenge outdated beauty standards.