The Blush Lingerie Billboard that's been erected in the midst of a cold Berlin street has been made entirely out of jumper cables. Blush Berlin looks to “jump-start†frozen pedestrians by evoking warm thoughts of seductive lingerie, making for a clever approach away from traditional methods of undergarment advertising.
German advertising agency Glow also provided a video of the Blush Lingerie billboard going up to add to the viral campaign
Implications - Blush Lingerie sure knows how to get away with nude captures! This spread is a unique example of sexual appeal without showing too much so that the company is forced to take down the advertisement.
Jumper Cable Campaigns
The Blush Lingerie Billboard Aims to Boost Winter Spirits
Trend Themes
1. Eco-friendly Advertising - Creating billboards and advertisements using unconventional materials can attract attention and promote sustainability.
2. Interactive Billboards - Utilizing technology, such as videos and interactive elements, in billboards can engage audiences and create memorable experiences.
3. Alternative Undergarment Advertising - Exploring unconventional methods, like the use of jumper cables, can disrupt the traditional undergarment advertising industry and generate buzz.
Industry Implications
1. Advertising - Innovative advertising techniques can revolutionize the way brands communicate their messages to consumers.
2. Fashion - Thinking outside the box when it comes to undergarment marketing can provide new opportunities for brands to stand out in the fashion industry.
3. Sustainability - Using eco-friendly materials in advertising can contribute to a more sustainable approach within various industries.