Since launching last fall, the S’More dating app added a blurred video calling feature to the platform. Blurred video calling allows users to move beyond superficial issues that arise on many other dating apps, and it lets users connect with one another. Currently, the app has just under 50,000 users, and the user base doubled in march.
The CEO of S’More, Adam Cohen-Aslatei, made a statement about the new feature, "But now we’re going into a new era of authenticity, where we’re going from super vain to super authentic. S’more is one of those apps that’s going to lead you in that direction."
The new feature could help to attract more users as it sets the platform apart from other dating popular dating apps.
Blurred Video Calling
The S'More Dating App Added a Blurred Video Feature to Help Users Connect
Trend Themes
1. Authentic Video Calling - As video calling becomes the norm in dating apps, adding authenticity through blurred video calling is a disruptive innovation opportunity.
2. Anti-superficiality Movement - The shift towards anti-superficiality presents an opportunity for dating apps to differentiate themselves and potentially attract more users.
3. Privacy-focused Video Calling - Providing a privacy-focused video calling feature addresses concerns of online daters and is an innovation opportunity for dating apps.
Industry Implications
1. Online Dating - Online dating apps can leverage blurred video calling as a differentiator and add value in the crowded marketplace.
2. Video Calling - The demand for privacy and authenticity presents a disruption opportunity in the video calling industry for those offering these features.
3. Social Media - Introducing authenticity and anti-superficiality on social media platforms could boost user engagement and loyalty.