Blueland, an eco-conscious direct-to-consumer cleaning products brand, has officially entered the personal care market with the launch of Blueland Body Wash. The new product is a one-of-a-kind body soap that comes in a powdered format that when mixed with water transforms into a thick and creamy gel.
As a result, users will no longer need to buy new bottles of body wash every time they run out as they can easily refill their Blueland 'Forever' bottle with the brand's new powdered solution, which itself comes packaged in compostable paper. Currently, Blueland Body Wash is being offered in three scents: Raspberry Hibiscus, Waterlily Dew, and Sandalwood Sage.
Of course, with the new refillable product Blueland aims to curb the production of single-use plastic in the beauty and personal care industries.
Eco-Friendly Powdered Body Wash
Blueland Body Wash Comes in a Refillable Powder Format
Trend Themes
1. Refillable Personal Care - The trend of refillable personal care products will continue to grow, providing a disruptive innovation opportunity for brands to reduce single-use plastic waste and tap into the eco-conscious consumer market.
2. Powdered Body Wash - With the launch of Blueland Body Wash, the trend of using powdered formats for personal care products is emerging, offering a disruptive innovation opportunity for brands to introduce convenient, eco-friendly, and long-lasting solutions.
3. Compostable Packaging - The trend of using compostable packaging for personal care products will continue to gain traction with Blueland Body Wash's use of paper packaging, providing a disruptive innovation opportunity for brands to reduce their environmental footprint and appeal to the sustainability-conscious consumers.
Industry Implications
1. Personal Care - The Personal Care industry is ripe for disruption with eco-friendly and refillable products like Blueland Body Wash catering to the demands of consumers who seek sustainable solutions for their daily routines.
2. Environmental Services - The Environmental Services industry can benefit from the shift towards eco-consciousness in the personal care sector, with Blueland Body Wash's use of compostable packaging indicating a market opportunity for composting and waste management solutions.
3. Consumer Goods - As the demand for eco-friendly products grows, the Consumer Goods industry's innovative potential rises, with brands like Blueland leading the way in creating refillable and sustainable alternatives to single-use plastic packaging.