Hipster meets the wild west in the newest Blue Planet lookbook for the spring 2013 season.
Located in the western deserts and surrounded by old time saloons and shops, the model is seen wearing some of the most fabulous boho-chic looks. From short white lace dresses to long printed dresses, these looks would fit perfectly in with the laid-back and carefree spirit of music festivals, many of which are soon coming up. These garments are mostly available in either blacks or whites, which makes it more versatile and easier pieces to dress up or down to your particular liking. The shoot is complemented with an easygoing and fun loving vibe that the model exudes, who is seen sporting some vibrant pink tips.
The Blue Planet lookbook also offers to great jewelry finds that are sure to satisfy many effortless fashionistas.
Bohemian Western Campaigns
The Blue Planet Lookbook Takes on a Western Vibe
Trend Themes
1. Boho-chic Fashion - Disruptive innovation opportunity: Develop sustainable and ethically sourced boho-chic clothing lines to cater to the growing demand for eco-friendly fashion.
2. Music Festival Fashion - Disruptive innovation opportunity: Create customizable and sustainable fashion options specifically designed for music festival-goers.
3. Western-inspired Fashion - Disruptive innovation opportunity: Introduce technology-infused fabrics and designs into western-inspired fashion to modernize the traditional aesthetic.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement virtual fitting room technology that allows customers to try on clothes digitally before purchasing.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop innovative recycling techniques and materials to reduce waste in the fashion industry.
3. Jewelry Design - Disruptive innovation opportunity: Incorporate augmented reality technology into jewelry designs to offer interactive and customizable pieces.