The newest addition to Ilia's clean beauty range is the Blue Light Mist, a three-in-one spray that sets makeup, hydrates and offers protection from HEV light and environmental pollution. The ultra-fine spray boasts a weightless form that promises to serve people well, especially if they find themselves spending excessive time in front of screens that emit blue light.
Some of the key ingredients in the formula are aloe leaf juice and tara extract (also known as Caesalpinia spinosa fruit pod extract) as the key ingredient, which plays a big part in giving the Blue Light Mist its ability to fight free radicals.
The skin-caring mist by Ilia Beauty also incorporates aromatherapy benefits, as it shares a soothing lavender scent to indulge the senses and inspire moments of relaxation.
Skin-Caring Setting Sprays
Ilia's Blue Light Mist Shields Against HEV Light and Pollution
Trend Themes
1. Skin-caring Setting Sprays - The trend of skin-caring setting sprays is on the rise as people are looking for multi-purpose products that not only help set makeup but also offer skincare benefits.
2. HEV Light Protection - As people spend more time in front of screens emitting HEV light, the trend of beauty products that offer protection against it is on the rise, creating opportunities for disruptive innovation.
3. Aromatherapy Skincare - The trend of incorporating aromatherapy benefits in skincare products is on the rise as people are looking for not just physical benefits but also mental wellbeing.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can capitalize on the trend of skin-caring setting sprays by creating their own formula that offers makeup setting, skincare benefits, and environmental protection for consumers.
2. Technology - The rising trend of HEV light protection creates opportunities for the technology industry to innovate and create products that emit less harmful blue light for screens and devices.
3. Aromatherapy - The trend of incorporating aromatherapy benefits in skincare products creates opportunities for the aromatherapy industry to innovate and create products that offer both physical and mental wellbeing benefits.