Sundae desserts are often reserved for enjoyment at home or at an ice cream parlor, but this is something that the Blue Bunny Load’d Sundaes look to help change.
Individually packaged with all of the scrumptious ingredients of a sundae, the frozen treats can be easily enjoyed out of the house and are made with ice cream that doesn't need time to thaw slightly for quick enjoyment. The sundaes come in eight flavor varieties and are crafted with premium ingredients that have been swirled together to create a balanced mix of textures for consumers of all ages to enjoy.
The Blue Bunny Load’d Sundaes are set to be available in April and will retail individually at a cost of $2.99 each.
Prepackaged Ice Cream Sundaes
The Blue Bunny Load’d Sundaes Can be Enjoyed Out of the House
Trend Themes
1. Portable Sundaes - Creating new ways to enjoy desserts on-the-go with individually packaged sundaes.
2. Convenience Products - Innovative products that address the increasing demand for on-the-go snacks and easy-to-prepare meals.
3. Premiumization of Convenience Food - Increasing the quality and ingredients of convenience food and snacks.
Industry Implications
1. Frozen Dessert Industry - Innovating with individually packaged and high-quality desserts that can be easily enjoyed on-the-go.
2. Convenience Store Industry - Providing convenience store shoppers with innovative, easy-to-grab, and high-quality snacks and treats.
3. Food Manufacturing Industry - Developing premium, pre-packaged products that cater to the busy and on-the-go consumer lifestyle.