With Etsy as strong as ever and the economy not so much, the do-it-yourself culture has grown so much so that BLOW by Ruben der Kinderen, an artist based in Eindhoven and Berlin, may not even surprise a few. Although it will certainly impress. It is a series of homemade vases that were created with the use of a toaster oven, air pump and pre-formed PET tube.
"A project inspired by contemporary products that have, for many, unknown production processes," as stated by the artist himself, BLOW by Ruben der Kinderen boils down the process of fashioning glass vases to the point that any person off the street with an inkling of interest could make one as well. It helps that the resulting home decor products are very chic and stylish.
Homemade Glass-Blown Vases
BLOW by Ruben der Kinderen is Created Using a Toaster Oven and Air Pump
Trend Themes
1. DIY Culture - The rise of the do-it-yourself culture presents disruptive innovation opportunities for businesses to tap into the growing demand for homemade products.
2. Sustainable Crafts - The use of unconventional materials and processes, like using a toaster oven and air pump to create glass-blown vases, offers disruptive innovation opportunities for businesses in the sustainable crafts industry.
3. Contemporary Home Decor - The popularity of trendy and stylish home decor products presents disruptive innovation opportunities for businesses to create unique and DIY-inspired designs.
Industry Implications
1. Etsy - The success of Etsy, an online marketplace for handmade and unique items, represents a disruptive innovation opportunity for businesses to reach a wide audience of DIY enthusiasts.
2. Artisan Glassware - The artisan glassware industry can leverage the DIY trend and unconventional production methods to create unique and eco-friendly glass products, opening up disruptive innovation opportunities.
3. Craft Supply Retailers - Craft supply retailers can capitalize on the DIY culture by offering unconventional materials and tools, like pre-formed PET tubes and toaster ovens, to enable customers to create their own homemade products.