Bloomingdale's 'In Her Shoes' event aims to inspire and empower women through hosting a series of feminist panels that will focus on topics that surround modern womanhood.
Kicking off this series is a discussion about motherhood. Taking place at Bloomingdale's New York City flagship, this talk will serve as a safe space where women can discuss all things related to motherhood, including finding a balance between work and life at-home as well as other heavy-hitting topics.
This event came into fruition following a partnership between designer Rebecca Minkoff and a "mom social network" called Peanut. The series launches on May 3rd and serves as the department stores efforts to demonstrate its core values.
Feminist Department Store Panels
Bloomingdale's 'In Her Shoes' Event Launches This Week
Trend Themes
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Feminist Panels — Opportunity for brands to create events that empower and inspire women through discussions about modern womanhood.
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Work-life Balance — Brands can explore how to support working mothers by providing resources and solutions for finding a balance between work and life at-home.
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Partnerships with Social Networks — Opportunity for brands to collaborate with social networks to create meaningful events and experiences that align with their core values.
Industry Implications
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Retail — Department stores and fashion brands can host feminist panels and events to engage and attract a diverse customer base.
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Workplace Solutions — Companies can develop products and services that support working mothers in finding a healthy work-life balance, creating a positive impact in the workplace.