A fragrance line known as the Blood Concept will release a line of four perfumes that match to your blood type.
The essences of the four blood types, O, A, B and AB, have been captivated through a metallic fragrant note. The Blood Concept perfumes have different notes to help create the scent of your each type. Type O has hints of thyme, raspberry, leather, birch, and cedar wood, while Type A has a garden scent. Type B can be considered to have woodsy undertones, while Type AB is more airy.
The packaging idea for the Blood Concept perfumes is in a medicine dropper, and the unisex scents will be available over the course of the year. According to the makers, the idea is that "Blood concept is a private celebration of the vivid and fascinating liquid that flows in our veins. Because blood is actually the river of life."
Sanguine Scents
The Blood Concept Creates Perfumes for your Blood Type
Trend Themes
1. Blood Type-focused Fragrances - Creating fragrances that are tailored specifically to an individual's blood type presents an opportunity for disruptive innovation in the fragrance industry.
2. Personalization - Personalization of fragrances based on an individual's unique characteristics, such as their blood type, offers a disruptive innovation opportunity in the fragrance industry.
3. Health-centric Fragrances - Developing fragrances that are designed to promote health by catering to an individual's blood type could be a disruptive innovation in the fragrance industry.
Industry Implications
1. Fragrance Industry - The fragrance industry could benefit from the development of fragrances that are tailored to an individual's blood type, creating an opportunity for disruptive innovation.
2. Health and Wellness Industry - Creating fragrances that are designed to promote health by catering to an individual's blood type could create an opportunity for disruptive innovation in the health and wellness industry.
3. Personal Care Industry - The personal care industry could benefit from the development of fragrances that are personalized to an individual's unique characteristics, such as their blood type, offering an opportunity for disruptive innovation.