While fruit and yogurt go hand-in-hand, Waitrose is offering a fresh take on the pairing with its blended yogurts, which are packaged in clear cups. As such, the yogurt tubs resemble takeaway smoothie or juice cups, which usually show of a healthy drink's vibrant colors.
The flavored yogurts from Waitrose are packed with beneficial ingredients like apple, kiwi and pineapple, as well as some unusual additions like beetroot, carrot, ginger and butternut squash.
As smoothies can offer a convenient way for consumers to fuel up with vibrant fruit and vegetable ingredients, while also satisfying their desire for something healthy and sweet, a number of brands are launching smoothie-inspired products—this includes everything from candies and frozen desserts to popcorn.
Smoothie-Inspired Yogurts
Waitrose's Blended Yogurt Range Boasts Bright, Vibrant Varieties
Trend Themes
1. Smoothie-inspired Products - Brands are launching smoothie-inspired products, such as candies and frozen desserts to meet the consumers' desire for something healthy and sweet, as well as their need for convenience.
2. Innovative Food Packaging - Clear packaging, like the ones used for Waitrose's blended yogurts, is becoming a trend to highlight a product's inviting colors.
3. Functional Ingredients - Waitrose's blended yogurts utilize functional ingredients like beetroot, carrot, ginger and butternut squash which may create openings for further innovation for other products.
Industry Implications
1. Food and Beverage - Smoothie-inspired products and innovative food packaging are creating opportunities for food and beverage industry players to create more exciting and functional food products or packaging.
2. Packaging - The innovation in food packaging, such as clear cups utilized by Waitrose, reveals a growing demand for an aesthetically pleasing way of presenting products.
3. Confectionery - The creation of smoothie-inspired candies may offer a more health-conscious take on confectionery, potentially tapping into a new market for the confectionery industry.