Model Alexander Johansson channels a young Hugh Hefner for 'Blazing Sun' in Sense magazine, posing in semiformal fashions while brandishing a cigar. My favorite look from this editorial is the one in which Johansson is wearing a rose-colored blazer.
'Blazing Sun' in Sense was photographed by Junji Hata, and stylist Tomoki Sukezane curated the menswear featured, all of which comes from the Tom Ford Spring 2010 collection.
Implications - Pink was once considered a very feminine color, but more and more it is being integrated into more masculine features. Similarly, masculine blazers are also coming in to fashion for women. Products that borrow from elements that are associated with the opposite sex appear refreshing.
Rose-Hued Smoking Jackets
'Blazing Sun' in Sense May 2010 Shows Semi-Formal Men's Fashion
Trend Themes
1. Gender-bending Fashion - There is a growing trend of incorporating traditionally feminine or masculine elements into clothing of the opposite gender, creating opportunities for disruptive innovation in the fashion industry.
2. Androgynous Color Palettes - Colors previously considered feminine or masculine are becoming more gender-neutral, presenting an opportunity for disruption in traditional fashion norms and marketing strategies.
3. Semi-formal Smoking Jackets - The resurgence of semi-formal smoking jackets and blazers presents an opportunity for disruption in traditional menswear clothing lines and innovation in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has an opportunity to disrupt traditional gender norms by creating clothing lines that incorporate androgynous elements and color palettes.
2. Retail - Retailers have an opportunity to cater to changing fashion trends and capitalize on the growing popularity of semi-formal smoking jackets and blazers.
3. Luxury - Luxury brands have an opportunity to innovate by creating exclusive lines of high-end, gender-bending smoking jackets and blazers.