This year, Wingstop is celebrating 4/20 with the launch of a new Blazed & Glazed wing flavor.
For those unfamiliar, April 20th, or '4/20,' is an unofficial holiday for celebrating cannabis culture. This year, Wingstop is marking the occasion with a 4/20-inspired wing flavor cleverly dubbed 'Blazed & Glazed.' The flavor consists of a unique blend of hemp seeds, terpenes, cayenne pepper, and strawberry – all of which aim to capture the herbal notes of the holiday. In fact, the new glaze will even produce a mouth-tingling sensation (though it will not get you high).
To celebrate the launch of the Blazed & Glazed flavor, a Wingstop food truck will visit Hippie Hill at San Francisco’s Golden Gate Park on April 20, 2022.
Hemp Seed-Coated Wings
Wingstop is Serving Up a New Blazed & Glazed Wing Flavor for 4/20
Trend Themes
1. Cannabis Culture Celebrations - Companies can create holiday-themed products that cater to cannabis culture, especially during occasions like 4/20.
2. Innovative Product Flavors - Businesses can experiment with unique flavor combinations using unconventional ingredients like hemp seeds to create new and exciting products.
3. Mouth-tingling Sensations - Creating products that deliver unique, tingling sensations can provide a unique selling point and a memorable consumer experience.
Industry Implications
1. Food and Beverage - The food and beverage industry can create holiday-themed products and experiment with unique flavors to cater to cannabis culture and create memorable experiences for consumers.
2. Cannabis - The cannabis industry can collaborate with food and beverage companies to create new products that capture the herbal notes and unique flavor of cannabis culture.
3. Marketing and Advertising - Marketing and advertising agencies can work with companies to create campaigns and experiences that capitalize on cannabis culture and create a buzz around themed products or services.