For the Spring/Summer of 2017, Ray Ban launched its Blaze Collection, which consists of some of its most popular metal frames, which come outfitted with reflective lenses that provide a statement aesthetic while reducing the amount of light that's able to pass through them.
It's reported that the Blaze Collection includes "the Clubmaster, Shooter, Round and a debut feminine cat-eye frame for the ladies." With classic silhouettes that are flattering on almost all face shapes, the Blaze Collection is both versatile and stylish, especially with so many different colorways available for each frame. In addition, the metal construction and the connected lenses mean that the sunglasses are incredibly durable, making them the perfect accessory to add to any summer ensemble.
Iconic Reflective Sunglasses Collections
Ray-Ban's Blaze Collection Features Mirror-Like Lenses
Trend Themes
1. Reflective Sunglasses Collections - A potential opportunity for other brands to offer their own unique designs with reflective lenses and stylish frames.
2. Metal Sunglass Frames - Brands can explore designs and colors for metal frames to complement reflective lenses and offer a timeless look.
3. Female-targeted Sunglasses Collections - More brands could consider expanding their collections to include feminine cat-eye frames, as demand for stylish eyewear among women continues to trend upward.
Industry Implications
1. Eyewear Industry - The eyewear industry has an opportunity to respond to the popularity of reflective lenses by offering new styles that cater to different customer segments.
2. Fashion Industry - Fashion brands and designers can incorporate reflective lenses and metal frames into their seasonal collections for a trendy, yet timeless look.
3. Beauty Industry - As sunglasses become a staple accessory in the summer, beauty brands can collaborate with eyewear companies to offer products that complement the latest eyewear trends.