Pharrell Williams and adidas joined forces in creating the Hu Holi Blank Canvas collection, comprised of three footwear pieces and apparel. The collection is inspired by the Hindu holiday Holi, where people paint their bodies in vibrant colors and throw colored powder into the air. The Blank Canvas collection boasts a contrasting concept with pieces that are in an all-white colorway. This gives the option for people to either keep it the way it is, or decorate it in colored powders in their own customized way.
The collaborative collection encapsulates three different sneaker silhouettes and a track jacket. There is the HU NMD, crafted with the iconic Primeknit upper and Boost midsole, the Tennis Hu PK again with a Primeknit upper but with leather lining, and the classic Stan Smiths. The track top boasts an engineered knit material and has a two-way zipper system with embellished details throughout.
Holi-Inspired Footwear
Pharrell Williams and adidas's Blank Canvas Collection Marks a Holiday
Trend Themes
1. Hu Holi Blank Canvas Collection - The trend of creating footwear and apparel inspired by cultural celebrations and traditions presents an opportunity for businesses to embrace diversity and promote cross-cultural awareness.
2. Customizable Footwear - The demand for customizable footwear opens up opportunities for businesses to offer personalized and unique products.
3. Engineered Knit Materials - The use of engineered knit material in clothing and accessories presents an opportunity for businesses to create durable yet lightweight products.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can benefit from creating clothing and footwear inspired by cultural events and providing options for customization.
2. Sporting Goods - The sporting goods industry can capitalize on the trend of creating customizable athletic footwear to satisfy the desire for unique and personalized products.
3. Textile and Material Sciences - The textile and material sciences industry can use engineered knit materials to develop innovative products that are lightweight, durable, and sustainable.