Most cancer awareness initiatives don’t do much finger-pointing, but Blame Drew’s Cancer isn’t your run-of-the-mill site. Just under a month ago, Drew Olanoff was diagnosed with Hodgkins Lymphoma. Since then, he’s started a wave of support on Twitter that’s centered on blame.
Using the hashtag #BlameDrewsCancer, Twitter users blame Drew’s cancer for, well, everything—the economy, a bad breakup, misplacing one’s keys, and getting into an auto accident. The Blame Drew’s Cancer website says that this is because "you have to beat up on cancer to win." Agreed. Visit the website below to see the most recent tweets with a hashtag of #BlameDrewsCancer.
Finger-Pointing Cancer Memes
‘Blame Drew's Cancer' Lets You Tweet Your Anger
Trend Themes
1. Cancer Awareness Memes - The rise of blame-centered cancer awareness memes presents an opportunity for companies to create similar awareness initiatives using humor and social media engagement.
2. Hashtag Activism - Hashtag activism is becoming more prominent in the cancer awareness movement as social media platforms become a means for activism initiatives.
3. Humor in the Cancer Community - Community-oriented humor presented through social media platforms is an opportunity for companies to tap into a defining characteristic of the cancer experience and offer greater support for those connected to it.
Industry Implications
1. Advertising - Advertising industries can capitalize on the rise in humorous and social media-oriented cancer awareness promotions to create more light-hearted and community-focused outreach initiatives.
2. Social Media - The cancer awareness movement on social media presents opportunities for social media networking companies to foster greater social connections within communities affected by cancer.
3. Cancer Research - The rise in humorous cancer awareness campaigns presents an opportunity for cancer research organizations to engage with the greater public to raise funding and support for ongoing research initiatives.