Brazilian graphic design company BlackMagenta uses a rainbow palette and cartoon-like characters to bring life to their work. Bright colors have been more and more prevalent in graphic design portfolios and ad campaigns.
The 80s were the heyday of multi-colored designs, and the 90s spent a good amount of time promoting muted neutrals. The 10s, however, are ready to bring back the color. Check out more of BlackMagenta’s work at the links below.
Implications - With so many different styles emerging each day, consumers are only attracted to the most vibrant ones. Products that feature a bolder aesthetic appeal to shoppers who want to stand out with the purchases they make.
Very Vivid Graphic Design
Brazil's BlackMagenta Uses Bright Colors, Animated Characters to Create
Trend Themes
1. Bright-color Strategy - Companies can adopt the use of a bright-color strategy, which can increase the vibrancy of their work, attract the consumer's attention, and set them apart from their competitors.
2. Cartoon Characters Adoption - Companies could consider the incorporation of a cartoon-like character or mascot, which can help strengthen brand recognition and engage with customers.
3. Revival of 80s Designs - A revival of 80s designs, characterized by bright colors and vibrant designs, could be an opportunity for companies to tap into a nostalgia-based market through products or ad campaigns.
Industry Implications
1. Graphic Design - Graphic design agencies can incorporate bold colors and cartoon-like characters to enhance the vibrancy of their work and meet the increasing demand of clients for bolder aesthetics.
2. Advertising - Incorporating the use of bright colors, cartoon-like characters, and 80s styles in advertisements can capture the attention of consumers, differentiate their brand from competitors, and increase brand recognition.
3. Product Design - Companies seeking to stand out from their competitors can opt for bolder design strategies, including brighter colors and cartoon-like characters, to create eye-catching products that appeal to broader audiences.