Differentiation through branding in the alcohol industry is extremely important and 'Black Vodka' has embraced that with a flair. Design firm Anti & Grandpeople created dark and minimalistic packaging to brand the Norwegian vodka as exciting and edgy.
The booze bottles feature text censored by white strips to simulate the effects of alcohol. Each bottle states "Remember when we - out of control and - ended up with two - lights off, but the - weekend." As a result, the text implies that drinking Black Vodka results in amnesia and blackouts.
Anti & Grandpeople worked with distribution firm Arcus to make the perilous vodka a reality. Black Vodka can currently be found in government-sanctioned liquor stores, clubs and bars across Norway.
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
Trend Themes
1. Dark and Minimalistic Packaging - Designing alcohol packaging with dark and minimalistic designs to create a sense of excitement and edginess.
2. Text Censorship for Simulating Effects - Using text censored by white strips on packaging to simulate the effects of alcohol, such as amnesia and blackouts.
3. Differentiation Through Branding - Embracing unique branding strategies in the alcohol industry to stand out and attract consumers.
Industry Implications
1. Alcohol Packaging Design - Opportunity for design firms and packaging companies to create dark and minimalistic packaging for alcoholic beverages.
2. Distribution in the Alcohol Industry - Potential for distribution firms to partner with alcohol brands to bring unique and perilous products to the market.
3. Government-sanctioned Liquor Stores - The need for government-sanctioned liquor stores to stock and promote innovative and differentiated alcohol products like Black Vodka.