Utility-Focused Functional Workwear

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nonnative's BLACK PACK 2021 Vol.2 Pack Features Refined Looks

Japanese fashion label nonnative is an expert in crafting up workwear that is ready for the outdoors and functional in different environments and the new BLACK PACK 2021 Vol.2 pack does not fall short. The brand features subtle designs that are refined in their shapes and detailing.

The tailoring throughout the pack ensures that utility remains the core focus throughout every piece. Notably, there are two footwear options that join the collection and shine in the spotlight due to its minimal design language. It features premium leather materials as the construction, starting off with the Rancher Cow Suede Zip Up Boot that is made alongside Officine Creative. The second shoe is the basketball-themed two-tone Stroller Trainer made with Italian cowhide.
Trend Themes
1. Functional Workwear - The rise of functional workwear clothing presents an opportunity for brands to innovate in areas such as material technology and multi-functionality.
2. Minimal Design Language - The trend towards minimal design language in workwear presents an opportunity for brands to experiment with new materials and textures that add subtle sophistication to utility clothing.
3. Outdoors-ready Apparel - The rise of outdoors-ready workwear apparel presents an opportunity for brands to innovate in areas such as sweat-wicking, waterproof and windproof materials for the everyday worker.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to innovate by combining fashion-forward design with practical, outdoors-ready materials for the everyday worker.
2. Footwear Industry - The footwear industry can benefit from creating footwear that caters to the needs of the everyday worker by incorporating durable, versatile designs suitable for different work environments.
3. Sports Industry - The sports industry has an opportunity to create functional sportswear that is optimized for the outdoors and work environments, satisfying the needs of the working athlete and those with active lifestyles.

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