A shopaholic's holiday is upon us and what faster way to target customers than through social media campaigns. Retailers are using location-based apps to kick start the shopping bustle, using Black Friday Check-Ins to promote their deals and specials.
Users of popular location-based services like Foursquare, Facebook Places, Yelp, SCVNGR and Gowalla can get discounts just by checking into their Black Friday shopping destinations. Be prepared that this holiday will have your Facebook and Twitter feed in a frenzy for the Black Friday Check-Ins promotions. Tweeps and Facebook fans will not want to miss out on this.
Holiday Sales Apps
Retailers Use Black Friday Check-Ins to Target Connected Consumers
Trend Themes
1. Location-based Marketing - Retailers are using location-based apps to target customers through Black Friday Check-Ins promotions, opening up opportunities for personalized marketing campaigns.
2. Social Media Advertising - Promoting deals and specials through social media campaigns during holiday sales is becoming a fast and effective way for retailers to reach connected consumers.
3. Mobile Shopping - The use of mobile apps and check-ins on Black Friday is growing, indicating a shift towards convenient and on-the-go shopping experiences.
Industry Implications
1. Retail - The retail industry can leverage location-based apps and social media to create personalized promotions and drive foot traffic to stores during holiday sales events.
2. Marketing and Advertising - The marketing and advertising industry can capitalize on the trend of location-based marketing and social media advertising to assist retailers in reaching their target audience and increasing sales.
3. Technology - The technology industry can develop innovative location-based apps and tools to support retailers in their efforts to engage with connected consumers and enhance the shopping experience.