BLACK ENZED is a type of wine sold in New Zealand, so in order to appeal to this section of the world, Sophie-Anneli Overwien needed to come up with a concept that was alluring to the people here. To do this, she designed the branding for the wine to represent the different regions of New Zealand.
On the back of the bottle is a map of the country, with various bits of information about the wine. For example, it states what temperature the wine should be kept at, what varietal of grape was used for the wine, as well as making it clear that this is in fact a product of New Zealand. On the front, basic font stating the name BLACK ENZED was used.
Region-Representative Vino Packaging
BLACK ENZED Symbolizes the Different Areas of New Zealand
Trend Themes
1. Region-representative Packaging - Using packaging designs that represent specific regions or areas to appeal to local consumers.
2. Informational Labeling - Including detailed information about the product, such as temperature requirements and origin, on the packaging for a more informed consumer experience.
3. Minimalist Branding - Using basic fonts and simple design elements to create a clean and understated brand image.
Industry Implications
1. Wine and Beverage Packaging - Opportunity to create packaging designs that reflect the specific region or area where the product is produced, adding a unique selling point
2. Wine and Beverage Retail - Opportunity to provide detailed information about the product on the packaging, enhancing the consumer's understanding and decision-making process.
3. Graphic Design and Branding - Opportunity to create minimalist and understated branding for products, focusing on simplicity and elegance.