Sportswear giant Nike introduces a new black colorway for its iconic Air VaporMax 2020 FlyKnit sneaker model for the season. This time, the brand focuses on sustainability and embodies the mission of reducing waste. The silhouette is constructed from 50% recycled materials to contribute to the sustainable effort.
The sneaker is made from a textured FlyKnit that weaves throughout the entire upper. It delivers monochromatic shades to give it some depth in terms of a visual aspect. The lacing system is the hi-tech FastFit technology to ensure that wearers have an optimal fit throughout their runs. Additional details include the ripstop pull tops over the tongue and heel as it all sits on top of a transparent Air sole unit.
Recyclables-Made Knit Sneakers
Nike Drops a Black Colorway of the Air VaporMax 2020 FlyKnit Shoe
Trend Themes
1. Sustainable Sneaker Design - Opportunity to capitalize on consumer demand for eco-friendly footwear by developing sneakers made from recycled materials.
2. Textured Flyknit Construction - Innovation prospects lie in creating visually striking sneakers using textured FlyKnit material.
3. Hi-tech Lacing Systems - Disruptive potential exists in developing new lacing technologies for improved fit and comfort in athletic shoes.
Industry Implications
1. Sportswear - Sportswear brands can explore sustainable manufacturing processes and materials to stay ahead in the market.
2. Footwear - The footwear industry can innovate by integrating recycled materials into their designs, meeting the growing demand for sustainable sneakers.
3. Design and Manufacturing Technology - Companies specializing in design and manufacturing technology can develop new lacing and textile technologies to enhance athletic footwear experiences.