The Bjorn Borg SS 2011 Campaign takes group pictures of a vivacious and energetic posse.
This gang shows off the new line of colorful underwear, sportswear & accessories. Vibrant hues and trippy patterns in comfy cotton basics are fit for this youthful crew. In flirtatious and playful poses, the group is all smiles for the camera. This cheerful bunch makes for a fun-spirited Bjorn Born SS 2011 Campaign.
Implications - This party pictorial evokes emotions of energy and pleasure when seeing these young models frolic in front of the camera. Consumers are drawn to these types of advertisements due to their energetic nature. Companies would be wise to consider how to infuse their products with a contagious vitality that makes a design impossible to resist.
Posse Party Pictorials
The Bjorn Borg SS 2011 Campaign Brings Out the Whole Gang
Trend Themes
1. Vibrant Underwear and Sportswear - Designing comfortable and colorful underwear and sportswear with trippy patterns and vibrant hues can be a promising opportunity.
2. Playful and Fun Campaigns - Creating playful and fun campaigns that evoke emotions of energy and pleasure can be a successful trend.
3. Contagious Vitality in Design - Infusing products with a contagious vitality that makes design irresistible can be a disruptive innovation opportunity.
Industry Implications
1. Fashion Industry - Designing and marketing vibrant underwear, sportswear, and accessories can be a promising opportunity in the fashion industry.
2. Advertising and Marketing Industry - Creating fun and energetic campaigns that evoke emotions in consumers can be a successful trend in the advertising and marketing industry.
3. Product Design Industry - Infusing products with a contagious vitality that makes design irresistible can be a disruptive innovation opportunity in the product design industry.