Birthdays Mini is Snapchat's newest feature that helps users track their friends' birthdays easier than ever before. The feature is simple to use. It lists a complete schedule of upcoming and recent birthdays to help friends stay connected on their special day.
The new Birthdays Mini feature also organizes birthdays based on Zodiac signs. Snapchat users can wish friends happy birthday by using some of the app's stickers and Lenses. In addition, the new feature enables a countdown to the user's own birthday to let their friends know about the upcoming date. To enable Birthdays Mini, Snapchat users must allow the app to use and display their birthdays to experience the feature to its full capacity.
Social Media Birthday Features
Snapchat's Birthdays Mini Feature Tracks Friends' Birthdays
Trend Themes
1. Social Media Birthday Tracking - There is a need for social media platforms to feature ways to help users track and celebrate each other's birthdays easily
2. Personalized Birthday Greetings - Innovation opportunities lie in creating personalized and interactive ways for people to send birthday greetings to their friends and loved ones
3. Birthday-based Promotions - Brands and businesses can take advantage of Birthdays Mini feature to offer birthday-based promotions and discounts to Snapchat users
Industry Implications
1. Social Media - Social media platforms have the opportunity to offer their users more personalized and interactive ways to celebrate special occasions
2. E-commerce - Businesses can leverage Birthdays Mini feature to offer targeted promotions to Snapchat users and boost their sales
3. Marketing - Marketers can use the feature to produce Snapchat ads promoting products or services targeting people's birthdays or Zod sign