Treo's Fruit & Birch Water drinks were created to offer an alternative to water and lightly flavored water products and they're offered in seven refreshing flavors. The birch water beverages can be purchased in varieties like Raspberry Lemonade, Kiwi Watermelon and Orange Apricot, as well as Blueberry and Strawberry, which offer refreshing twists on standalone and blended fruit beverages.
These new products come from Treo Brands founder and chief executive officer Bob Golden, whose father was part of the team that founded the Snapple brand in the 70s. As Golden says, "If Snapple were created today, it would be Treo—great taste, plant-based, only 10 calories and one gram of sugar and made with ‘even better stuff."
Fruity Birch Water Beverages
Treo's Fruit & Birch Water Drinks are Alternatives to Plain Water
Trend Themes
1. Fruit and Birch Water Beverages - There is an opportunity for beverage companies to create more fruit and birch water drinks, expanding on the flavors and ingredients used.
2. Lightly Flavored Water Alternatives - There is an opportunity for companies to create more alternatives to plain water, offering flavored and lightly sweetened options to appeal to health-conscious consumers.
3. Plant-based Beverage Products - There is an opportunity for companies to create more products with natural, plant-based ingredients, catering to the growing demand for sustainable, eco-friendly and healthy alternatives.
Industry Implications
1. Beverage Industry - Beverage companies can innovate in creating more alternative drink products like Treo's Fruit & Birch Water drinks, expanding ingredient options and creating unique flavor profiles.
2. Natural and Organic Industry - Natural and organic companies can explore developing more plant-based beverage options that use natural and organic ingredients to appeal to health-conscious consumers.
3. Eco-friendly Packaging Industry - There is an opportunity for the eco-friendly packaging industry to work with beverage companies to create sustainable packaging options for plant-based beverage products that are eco-friendly and recyclable.