Were it not for the excruciating lines at grocery store checkouts, shopping might not be considered the chore that many take it to be, and the Bip & Betal app from Danish supermarket chain Coop Denmark has the potential to make grocery shopping a joy rather than a task. The app lets users scan their items as they shop using their mobile phones and then pay directly through the app by scanning their phones as they leave, effectively eliminating checkout lines for users.
Bip & Betal is currently being piloted in seven of Coop Denmarks stores. Should it be successful, the chain hopes to expand it to include a membership program that would offer rewards to frequent shoppers. On top of the added convenience, scanning items through Bip & Betal would trigger discounts and free items, saving the hassle of clipping coupons.
Scan-Based Grocery Apps
Coop Denmark's 'Bip & Betal' App Lets Shoppers Scan Items on the Go
Trend Themes
1. Scan-based Grocery Shopping - The use of mobile phone apps for scan-based grocery shopping can help eliminate checkout lines and improve the shopping experience for consumers.
2. Membership Programs - The implementation of membership programs can improve engagement and loyalty among frequent shoppers, especially when combined with scan-based grocery shopping apps.
3. Discounts and Rewards - Providing discounts and rewards through scan-based grocery shopping apps can increase customer loyalty and incentivize repeat business.
Industry Implications
1. Grocery Retail - Grocery retailers can improve the shopping experience for consumers by implementing scan-based grocery shopping apps and membership programs.
2. Mobile App Development - Mobile app developers can create scan-based grocery shopping apps and loyalty programs for grocery retailers to improve their customer experience.
3. Marketing and Advertising - Marketing and advertising professionals can help grocery retailers design and implement effective loyalty programs and promotions for consumers using scan-based grocery shopping apps.