OGX recently added to its hair product collection with the Biotin & Collagen shampoo and conditioner, which help to infuse individual strands with nutrients for a thicker, fuller and healthier-looking head of hair. In fact, the brand promises that with just one use, the product will help to thicken and texturize one's locks.
As well as biotin and hydrolyzed collagen being key ingredients in the formula, the product also boasts Vitamin B7 and hydrolyzed wheat protein. Alongside its regular bottle sizes, OGX also offers its Biotin and Collagen shampoo and conditioner in both salon and travel sizes.
Across the beauty industry, brands are incorporating popular skincare ingredients—such as micellar water and stem cells—into hair products to deliver the benefits consumers have become familiar with.
Thickening Collagen Shampoos
OGX's Biotin & Collagen Shampoo Creates Fuller, Healthier Hair
Trend Themes
1. Skincare Ingredient Hair Products - Incorporating popular skincare ingredients into hair products creates opportunities for delivering familiar benefits.
2. Thickening and Texturizing Hair - The demand for products that thicken and texturize hair presents opportunities for developing innovative solutions.
3. Product Diversification - Expanding product offerings with salon and travel sizes taps into different consumer needs and preferences.
Industry Implications
1. Beauty Industry - The beauty industry can explore the potential of incorporating popular skincare ingredients into hair products.
2. Haircare Industry - The haircare industry can focus on developing products that effectively thicken and texturize hair.
3. Packaging Industry - The packaging industry can support product diversification by creating innovative and convenient salon and travel-sized containers.