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These Unsettling Tourist Guides to BioShock's 'Rapture' are Creative

If you've ever visited BioShock's Rapture in digital form by playing the video games, you're probably aware that it's not exactly the nicest place in the world to visit.

French artist Laure-Marie Torre has taken the terrifying locale of BioShock's Rapture and turned it into a fascinating tourism guide that probably wouldn't make most people want to visit. For the uninitiated, BioShock's Rapture is an underwater city that was built as a utopia under the sea before things went horribly wrong and the entire populace was driven insane through genetic manipulation. Seems like a lovely place to visit. Torre's tourism kit features some very clever promotions like posters, tourism kits and maps.
Trend Themes
1. Dark Tourism - Disruptive innovation opportunity: Develop immersive and unsettling tourist experiences based on dark and eerie video game worlds.
2. Artistic Adaptations - Disruptive innovation opportunity: Create unique and creative tourism guides that transform fictional worlds into tangible experiences through artistic mediums.
3. Gamification of Tourism - Disruptive innovation opportunity: Merge video game elements with real-world tourism to engage and captivate visitors through interactive and immersive experiences.
Industry Implications
1. Travel and Tourism - Disruptive innovation opportunity: Develop unconventional travel offerings that attract adventurous and thrill-seeking tourists interested in exploring unique and unsettling destinations.
2. Entertainment and Media - Disruptive innovation opportunity: Collaborate with artists and video game developers to create merchandise and experiences that bridge the gap between virtual worlds and real life.
3. Art and Design - Disruptive innovation opportunity: Combine artistic creativity with storytelling to produce innovative and visually captivating tourism guides and promotional materials.

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