The Billbored projection ads are done by a group from London. They choose busy places around the city and project their opinion onto buildings.
Billbored has be trotting around London projecting their billboards from a projector set up on top of a car. Some have statements such as, “Our campaign is bigger than yours!†Another says, “Vote! Every little helps.†The Billbored projection ads are short, to the point and pretty awesome.
Implications - The 'Billbored' Projection Ads are a phenomenal idea for temporary ads in major urban areas. London might not look the same at any two times a day. Have a look for yourself at these incredible projection-based ads.
In-Your-Face Projection Ads
'Billbored' Projection Ads Will Light Up Your Life
Trend Themes
1. Projection-based Ads - The rise of projection-based ads presents an opportunity for brands to create eye-catching and dynamic advertising campaigns.
2. Temporary Urban Advertising - The concept of temporary ads in major urban areas allows businesses to reach a large audience in a short period of time, stimulating interest and interaction.
3. Innovative Outdoor Marketing - Innovations in outdoor marketing, such as the 'Billbored' projection ads, offer brands a chance to stand out and engage with consumers in unique and memorable ways.
Industry Implications
1. Advertising - The advertising industry can leverage projection-based ads to create attention-grabbing campaigns that capture the interest of consumers.
2. Urban Planning - Urban planners and city officials can explore the use of temporary urban advertising as a way to promote cultural events, initiatives, or city branding.
3. Event Marketing - Event marketers can incorporate projection-based ads into their strategies to enhance the visual experience and create a lasting impression on attendees.