The Zen Cannabis 'Big Zen' chocolate bar has been created by the brand in celebration of April 20 (4/20) to help break the record when it comes to marijuana-infused candies.
The chocolate bar is nine-feet in length and features 12 40-gallon vats of milk chocolate to achieve the oversized form. The bar is also crafted with more than 100-pounds of cannabis flower for a total THC content of 4,200,000mg for a truly mind-blowing final product.The chocolate bar weighs in at 420-pounds in total and was created over the course of 360-hours with the help of 12 people.
Special Projects Manager Evan Senn commented on the Zen Cannabis 'Big Zen' chocolate bar in a press release saying, "We were already doing big things at Zen, expanding our reach to even more U.S. states and growing bigger and better in Europe. This record would be a big cherry on top of all that. This project has been so fun to bring to life and with all the exciting things we have coming up as a brand, it’s only fitting that our history includes such a creative and world record-setting accomplishment."
420-Pound Cannabis Candy Bars
The Zen Cannabis 'Big Zen' Contains 100-Pounds of Marijuana
Trend Themes
1. Giant Edibles - There is potential for a market of giant, novelty edibles especially in states where cannabis is legal.
2. Record-breaking Edibles - Consumers may show increased interest in edibles that have broken records, creating more pressure to top previous accomplishments.
3. Cannabis-infused Confectionery - With the rise of legal cannabis use, there is a growing potential for companies to expand cannabis-infused confectionery products.
Industry Implications
1. Cannabis Industry - The cannabis industry could explore creating giant, novelty edibles and cannabis-infused confectionery products as a way to attract customers.
2. Food and Beverage Industry - The food and beverage industry could tap into the growing demand for cannabis-infused products by creating new edibles that push the boundaries of size and potency.
3. Event Planning Industry - Event planners could incorporate giant, record-breaking edibles as a novelty item at cannabis-themed events and parties.