Swatch introduces its new BIG BOLD collection full of timepieces adorned in brightly colored designs inspired by pop art visuals. The capsule's name is true to the overall design aesthetic, arriving in six models in total. It retains its simple aesthetics, drawing additional inspiration from streetwear culture and modern fashion concepts as well, ensuring that it is timeless.
All of the wristwatches boast a special 47mm watch case and a glass face with a curved exterior. There are also 3D graphics prints across the dial and the strap for some contrasting elements. The co-existence of the contrasting neutral and bold color palettes are informed to translate the concept that being bold can also be done inconspicuously. The BIG BOLD collection is now available online at Swatch.
Summer-Ready Pop Art Wristwatches
Swatch's BIG BOLD Collection Boasts Bold Colorways
Trend Themes
1. Pop Art-inspired Fashion - Fashion brands can look to incorporate visual elements of pop art into their designs to create bold, eye-catching products.
2. Bold Colorways - Using bright, contrasting color palettes in product design can help companies create visually striking products that stand out in the market.
3. Streetwear + High Fashion - Brands can explore the fusion of streetwear and high fashion to create unique and modern product collections that appeal to the growing market for fashion-forward streetwear.
Industry Implications
1. Fashion - Fashion brands can use pop art-inspired designs and bold colorways to create eye-catching clothing and accessories that stand out in the market.
2. Watchmaking - Watch brands can explore new graphic print designs and color palettes, inspired by pop art and streetwear, to create unique and bold timepieces that appeal to younger consumers.
3. Art and Design - Art and design industries can leverage pop art-inspired visuals and bold colorways to create unique and engaging art installations, exhibitions, and designs for various products and applications.