I must have invested hours as a kid trying to blow big, pink bubbles with my chewing gum. I could blow small ones, and every once in a while I managed a big one, but it never lasted long enough to be captured in a photo. I went through all sorts of brands, including tubs of the 5 cent per piece kind. I guess I should have tried Big Babol.
This creative advertising campaign by DRAFTFCB Indonesia shows a series of four scenarios in which chewers of Bib Babol blow bubbles so enormous, they're nearly consumed by the sticky spheres.
Giant Gum Bubbles
Big Babol Ads
Trend Themes
1. Giant Gum Bubbles - Opportunity for bubble gum manufacturers to create innovative products that allow consumers to blow larger and longer-lasting bubbles.
2. Creative Advertising Campaigns - Opportunity for advertising agencies to develop unique and attention-grabbing campaigns that showcase the product's features in a creative way.
3. Interactive Consumer Engagement - Opportunity for brands to engage consumers by encouraging them to participate in bubble blowing challenges and share their experiences on social media.
Industry Implications
1. Bubble Gum Manufacturing - Disruptive innovation opportunity for bubble gum manufacturers to research and develop new gum formulas that enable larger bubble blowing.
2. Advertising - Disruptive innovation opportunity for advertising agencies to explore unconventional and interactive advertising campaigns that capture consumers' attention.
3. Social Media Marketing - Disruptive innovation opportunity for brands to leverage social media platforms to promote bubble gum products and encourage user-generated content.