The Dunkin' Beyond Sausage Breakfast Sandwich has been announced by the QSR brand as a new meat-free menu item that seeks to provide consumers with a plant-based alternative. The brand comes as the first US QSR brand to use the Beyond Breakfast Sausage in its aforementioned sandwich, which addresses the increasing number of consumers shifting towards a plant-based diet.
The sandwich features the meatless breakfast sausage patty along with egg and a slice of American cheese served on an English muffin. The menu item is available at select locations in Manhattan with a nationwide rollout expected to take place in the near future.
The Dunkin' Beyond Sausage Breakfast Sandwich is being promoted with tasting events in Manhattan to give curious consumers a sample to try while supplies last.
Meat-Free QSR Breakfast Sandwiches
The Dunkin' Beyond Sausage Breakfast Sandwich is Tasty
Trend Themes
1. Plant-based QSR Menu Items - QSR brands can introduce more plant-based menu options to cater to the increasing number of consumers shifting towards a plant-based diet.
2. Beyond Meat Partnerships - QSR brands can partner with Beyond Meat to offer innovative and sustainable plant-based meat alternatives to consumers.
3. Tasting Events as Marketing Strategy - QSR brands can use tasting events to promote new menu items and give curious consumers a chance to try them before they are widely available.
Industry Implications
1. Quick-service Restaurants - QSR brands can explore more plant-based menu options to cater to the increasing demand for sustainable and healthier food choices among consumers.
2. Plant-based Meat Alternatives - Beyond Meat and other plant-based meat companies can partner with QSR brands to offer innovative and sustainable plant-based meat alternatives to consumers.
3. Food Marketing and Advertising - QSR brands can use tasting events as a marketing strategy to promote new menu items and drive sales among curious consumers.