Puratos will be sharing its latest bakery innovations at IDDBA 2026, introducing its "beyond clean label" approach, built on power ingredients, indulgence and sustainability. "Clean label has become the starting point, not the final destination," said Sloan Bennett, Senior Customer Marketing Manager at Puratos. "Consumers don't wake up thinking about ingredient lists. They think about how food makes them feel. Our role is to translate those expectations into solutions that deliver on taste, nutrition and responsibility all at once."
Notable innovations include ProteinPro Strength, a high-protein mix for bagels and hoagies, developed to respond to growing demand for protein in everyday goods without compromising taste or texture, and Vör Cashew Fillings, a clean, plant-forward solution for sweet applications that uses cashews as a versatile base.
High-Protein Baking Mixes
Puratos is Introducing Beyond Clean Label Innovations at IDDBA 2026
Trend Themes
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High-protein Everyday Baking — An expanding consumer desire for protein in staple baked goods creates room for formulations that maintain traditional texture and flavor while significantly boosting protein content.
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Beyond Clean Label — A shift from minimal ingredient lists to holistic product narratives opens possibilities for ingredient systems that balance transparency, functional performance and emotional appeal.
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Plant-forward Indulgent Fillings — The rise of versatile plant bases like cashews enables decadent, dairy-free fillings that mimic indulgent sensory profiles while aligning with sustainability claims.
Industry Implications
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Bakery and Retail — Retail bakery assortments are positioned to incorporate high-protein mixes and plant-forward fillings that attract health-conscious everyday shoppers without sacrificing indulgence.
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Food Ingredients and Supply — Ingredient suppliers can capitalize on demand for multifunctional blends that deliver protein fortification, clean-label positioning and processing compatibility.
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Foodservice and Quick Service Restaurants — Menu development in fast-casual and QSR channels could leverage fortified bakery items and plant-based fillings to meet on-the-go nutrition trends and premium taste expectations.