The Better Skin Co. is an LGBTQ co-owned skincare brand and although PRIDE events are canceled in the month of June due to the COVID-19 outbreak, the company will be showing its support by encouraging people to donate and matching their contributions. The brand itself specializes in "multi-tasking formulations FOR ALL PEOPLE" that are also vegan and free from gluten, parabens, and cruelty.
All customer donations that are made through The Better Skin Co.'s website in the month of June will be doubled. All monetary contributions will go toward supporting the activities of GLSEN which is an organization that seeks to create safe and inclusive K-12 schools for all students. The not-for-profit emphasizes equality and inclusion.
LGBTQ+ Support Initiatives
The Better Skin Co. is Matching Customer Donations in June
Trend Themes
1. LGBTQ+ Support Campaigns - Businesses can show support for the LGBTQ+ community through donation matching campaigns.
2. Inclusive Branding - Brands can emphasize inclusivity by co-ownership and creating products that are vegan and free from gluten, parabens, and animal cruelty.
3. Virtual Pride Support - Companies can use digital platforms to support Pride events that had to be postponed due to the COVID-19 pandemic.
Industry Implications
1. Skincare Industry - Skincare brands can focus on inclusive branding and create multi-tasking formulations for all people while supporting LGBTQ+ organizations.
2. Non-profit Industry - Non-profits such as GLSEN can create partnerships with businesses to help promote their cause while encouraging donations.
3. E-commerce Industry - E-commerce platforms can facilitate donation matching campaigns that support Pride organizations and promote inclusivity.