Goya, the largest Hispanic-owned food company in the United States, recently launched a new line of more than 300 products called 'Better for You' that puts an emphasis on health.
In the hopes of appealing to consumers who are hoping to see healthier options on the stores of supermarket shelves, the new collection includes a range of organic, low-sodium and free-from products, such as beans, coconut water, condiments and other kitchen staples.
Back in 2012, Goya worked with the USDA and First Lady Michelle Obama on the MyPlate/MiPlato campaign to raise awareness about healthy eating, particularly among the Hispanic community. Now, the producer of authentic Latin products is significantly expanding its range of better-for-you products for the benefit of an even greater range of consumers.
Better-for-You Food Collections
Goya's 'Better For You' Line Has Low-Sodium and Organic Options
Trend Themes
1. Health-focused Food Products - The 'Better for You' line by Goya indicates a rising trend in the demand for low-sodium, organic and free-from food options that support a healthier lifestyle.
2. Ethnic Food for Health Enthusiasts - Food companies can capitalize on combining the flavors of ethnic cuisine with 'better-for-you' ingredients to cater to consumers looking for diverse and healthy food options.
3. Collaboration with Health Initiatives - Partnerships with initiatives such as MyPlate/MiPlato can help companies raise awareness and generate interest in health-focused products and foster loyalty among health-conscious consumers.
Industry Implications
1. Food Manufacturing - Food companies can expand their product lines and consumer base while catering to the increasing demand for healthy, ethnic and diverse food options.
2. Retail Industry - Retailers can stock their stores with a wide range of health-focused products to cater to consumers looking for diverse, healthy and convenient options.
3. Health and Wellness Industry - The health and wellness industry can leverage partnerships with food manufacturers to promote their products and capitalize on the increasing demand for healthy, diverse and authentic food options.