With a campaign on Kickstarter, Voilà is hoping to introduce itself to the world as one of the best instant coffees in the world.
What sets this "specialty instant coffee" apart is that it is sourced from the top roasters in the US, brewed to perfection and freeze-dried into a conveniently crystallized form. From there, it is packaged into single pouches that can be combined with water in order to create a satisfyingly high-quality coffee without the need for specialty brewing equipment or visiting an expensive coffee chain.
The expansion of global coffee culture makes it seem as though consumers need to be a barista who has the right knowledge and tools to enjoy the perfect cup of coffee. Instant coffee is often looked down upon by coffee enthusiasts as sub-par, but it is so convenient that consumers are beginning to see the benefits of enjoying it when it is pre-made with the same level of care as other coffee products.
Crystallized Instant Coffees
Voilà is Introducing Itself as the "World's Best Instant Coffee"
Trend Themes
1. Specialty Instant Coffees - Opportunity for companies to innovate the formula and production of instant coffee to provide unique and high-quality products.
2. Crystallized Coffee - Opportunity for companies to create instant coffee products that are convenient to use, preserve the taste of freshly brewed coffee, and can be stored for longer periods of time.
3. Instant Coffee Market Growth - Opportunity for companies to capitalize on the growing global coffee culture by providing high-quality instant coffee products that cater to consumers' convenience and budget needs.
Industry Implications
1. Coffee Production - Opportunity for coffee producers to enter the instant coffee market by leveraging their expertise in coffee sourcing, roasting, and brewing to produce specialty instant coffees.
2. Packaging - Opportunity for packaging companies to create convenient and environmentally-friendly packaging for single-serve instant coffee pouches while preserving the coffee's freshness and flavor.
3. E-commerce - Opportunity for e-commerce platforms to partner with specialty instant coffee companies to market and distribute their products to a wider range of consumers worldwide.