The Bernie Sanders Snapchat Geofilters were launched by the Democratic presidential nominee hopeful and his team on the day of New York State's primary day, April 19, 2016. The sponsored Geofilters included one available for Snapchat users across the state of New York and a dedicated New York City filter that was accessible within the city's boundaries.
The New York City Bernie Sanders Snapchat Geofilter featured an animated likeness of Bernie leaning up against the Statue of Liberty, while the filter encouraged individuals to get out and vote. The ad also featured a sponsored note, which stated the ads were paid for by Bernie himself, rather than "the billionaires," in true Sanders style.
The unique use of a sponsored Snapchat Geofilter for election purposes demonstrates the candidate's potential to resonate with Millennial voters in particular.
Political Geofilter Ads
The Bernie Sanders Snapchat Geofilter Was a Paid Ad on NYC Primary Day
Trend Themes
1. Political Social Media Marketing - The use of sponsored Snapchat Geofilters for election purposes demonstrates the potential for political social media marketing to target millennial voters.
2. Digital Ad Spending - The rise of political Geofilters on social media will disrupt the traditional methods of political advertising, creating opportunities for digital ad spending.
3. Geolocation Targeting - Geolocation targeting via social media platforms like Snapchat is a disruptive innovation that will change political campaigning by providing a way to reach a targeted audience more effectively.
Industry Implications
1. Politics - The political industry can benefit from using social media and digital ad campaigns for targeted outreach to younger voters.
2. Social Media - Social media platforms like Snapchat are paving the way for new and innovative ways to target and engage voters, disrupting traditional political advertising methods.
3. Digital Advertising - The growth of political Geofilters and other social media advertising options will drive increased spending in the digital advertising industry.