The Benny Gold Spring/Summer 2013 lookbook embraces the laid-back culture of San Fran and the streets that are always full of hustle and bustle.
Benny Gold is a streetwear brand that was founded out of boredom. The label began with a simple sticker stating "Stay Gold" and has now branched out into a full-fledged streetwear brand. The Spring/Summer 2013 lookbook goes back to its roots and embraces the relaxed feel of a stunning city and the youth who inhabit this space. The skater shoot was photographed by Patrick Beaudouin. The new line of apparel and accessories has been deemed 'Shotwell' and features a sly group of young boys adorned in button-ups, chinos and snapback caps as they venture through a typical day in San Fran.
The Benny Gold Spring/Summer 2013 lookbook is fresh, fun and an intimate glimpse into youth.
City-Cruising Streetwear Lookbooks
The Benny Gold S/S 2013 Collection Embodies San Francisco
Trend Themes
1. Streetwear Fashion - Disruptive innovation opportunity: Explore sustainable and eco-friendly materials for streetwear apparel and accessories.
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Industry Implications
1. Fashion - Disruptive innovation opportunity: Leverage artificial intelligence algorithms to personalize streetwear designs and recommendations for individual customers.
2. Photography - Disruptive innovation opportunity: Experiment with augmented reality to create interactive and dynamic streetwear photography experiences.
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