Joe Freshgoods continues to work in collaboration with New Balance as the two launch the fifth installment of the Beneath the Surface pack. It is made up of two main silhouettes in the form of the 610 sneakers and the Rainer boot. Both of these are set to join the upcoming Spring 2023 collection.
Speaking about the collaboration, Joe Freshgoods notes on Instagram that "Creating my own camo print has been a dream for me, for awhile now. When it comes to the pack I wanted to explore the various ways in which we could use the JFG print to bring the details out - from the tonal base of the shoe to the mesh, every detail has been thoughtfully crafted to bring the makeup of the shoe alive but. Easily my most detailed shoe with NB to date."
Camo-Patterned Collaborative Shoes
Joe Freshgoods & New Balance Drop the Beneath the Surface Pack
Trend Themes
1. Collaborative Fashion - Expansion of creative collaborations between designers and established fashion brands.
2. Customized Prints - Growing demand for customized collections and prints in the footwear industry.
3. Sustainable Shoes - Increasing trend in the industry to create eco-friendly footwear using sustainable materials.
Industry Implications
1. Footwear - Innovations in the design, customization and sustainability of footwear.
2. Fashion - New creative opportunities within the fashion industry through collaborations with established brands.
3. Eco-friendly Products - Growing demand for eco-friendly products is opening new opportunities for sustainable footwear manufacturing and marketing.