Convenience remains of key importance for consumers trying new products, which is one of the driving factors behind the expansion of the Belvita Seeds & Berries breakfast biscuit lineup. Set to launch into the market in June, the new breakfast bars includes Blueberry & Flax Seeds and Raspberry & Chia Seeds options as well as a Chocolate Chip variety that contains 30% less sugar than the original. The bars are reported to deliver energy throughout the morning instead of simply providing an initial boost with little additional nutritional support thereafter.
The new Belvita Seeds & Berries breakfast biscuit flavors will be supported by a substantial marketing campaign that will include TV, digital, social media, in-store activations and out-of-home advertising.
Nutrient-Dense Breakfast Bars
Belvita Seeds & Berries Biscuits will Come in Two New Options
Trend Themes
1. Nutrient-dense Breakfast Bars - An opportunity exists for further innovation in creating breakfast bars with more nutrients and less sugar.
2. Convenient Breakfast Foods - The demand for breakfast foods that are both convenient and nutritious continues to grow, paving the way for disruptive companies to develop and market new products.
3. Marketing for New Breakfast Products - There is a trend towards using multi-channel marketing campaigns to promote new breakfast products, providing an opportunity for companies to innovate in their marketing strategies.
Industry Implications
1. Health Food Industry - The growing trend towards nutrient-dense breakfast products presents an opportunity for companies in the health food industry to develop and market new products.
2. Snack Industry - As breakfast bars become a more popular snack option, the snack industry has the opportunity to innovate in their product offerings and marketing strategies.
3. Digital Marketing Industry - The trend towards using multi-channel marketing campaigns to promote breakfast products presents an opportunity for companies in the digital marketing industry to develop innovative marketing strategies and technologies.