Bell's Brewery is a beer brewing company based out of Michigan that is known for its eccentric beer branding and flavors. Most recently, it unveiled a new line of beer inspired by English composer and teacher Gustav Holst, who is most known for his musical composition called 'The Planets.'
Bell’s Brewery is now infusing that history into a modern line of brews, which of course, is aptly titled 'The Planets Series.' Each beer's branding is inspired by a different planet in our solar system.
Some of the galactic beers include 'Mars, The Bringer of War,' which is a double IPA, 'Venus, The Bringer of Peace,' which is a blonde ale brewed with honey, apricot and vanilla, 'Mercury, 'The Winged Messenger,' a Belgian single and 'Jupiter, The Bringer of Jollity,' a malt forward brown ale.
Planetary Beer Branding
Bell's Brewery Created a Line of Beers That are Out of This World
Trend Themes
1. Eccentric Beer Branding - Create unique and eye-catching beer branding inspired by different themes.
2. Infusing History Into Modern Brews - Incorporate historical elements and stories into the creation and marketing of modern beer products.
3. Galactic Beer Series - Develop a line of beers inspired by planets in the solar system, each with unique flavors and branding.
Industry Implications
1. Craft Beer Industry - Craft breweries can explore innovative branding strategies to differentiate their products and attract consumers.
2. Art and Design Industry - Artists and designers can collaborate with breweries to create visually captivating beer labels and packaging.
3. Music and Entertainment Industry - Music-inspired beer series can be created in collaboration with musicians or inspired by iconic compositions to appeal to music enthusiasts.