KFC’s ‘Believe’ campaign returns with a bizarrely brilliant sequel that takes chicken devotion to near-mythical levels. This time, the fast-food giant ditches the urban setting of last year’s ad for an enchanted forest, where things get even weirder -- think ritualistic offerings, eerie chanting, and deep-fried reverence, all in the name of crispy perfection.
Crafted by Mother London and directed by Vedran Rupic, the campaign leans into KFC’s cult-like fandom, where fried chicken isn’t just food -- it’s a belief system. The film unfolds like an absurdly cinematic spectacle, capturing KFC lovers' unwavering devotion to their favorite meal.
With humor and a touch of the surreal, the ad transports viewers into a world where chicken is king, proving once again that KFC’s storytelling is as bold as its flavors.
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Trend Themes
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Immersive Brand Storytelling — Brands are increasingly creating cinematic and surreal advertisement experiences to deepen consumer connection and brand loyalty.
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Cult-fandom Marketing — Leveraging 'cult-like' followings for engagement, brands transform standard products into adored icons through unconventional ad campaigns.
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Surreal Advertising Techniques — The use of bizarre and dreamlike elements in advertising is captivating audiences by pushing creative boundaries.
Industry Implications
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Quick-service Restaurants — Fast-food chains are innovating by infusing theatrics and storytelling into their marketing to differentiate in a competitive landscape.
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Advertising and Marketing — Ad agencies are adopting avant-garde storytelling techniques to capture consumer attention through memorable and unconventional campaigns.
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Digital Media Production — There is a growing demand for high-quality, cinematic content in advertising that elevates brand narratives to new artistic heights.