First brewed in 1995 in downtown Denver, Colorado, Belgian Moon has gained a loyal following for its sweet citrus flavor and palate-pleasing finish. Already the number one selling wheat beer in the US, Belgian Moon is now available for beer-loving Canadians to enjoy.
Developed by brewmaster Keith Villa, Belgian Moon is a finely crafted wheat beer inspired by the Belgian Wits of Belgium. However, instead of using the traditional tart Curaçao orange peel, Belgian Moon is made with subtly sweet Valencia orange peels. Oats and wheat are then added to give the beer a smooth and creamy finish that is undeniably refreshing. As a final touch, the beer is served with a slice of orange, which heightens the sweet citrus aroma.
Trend Hunter recently had a chance to speak with Villa about his award-winning beer and Belgian Moon's Canadian debut. Villa explains that his Ph.D in brewing and his passion for Belgian Wits is part of what sets Belgian Moon apart from other beers. With so much competition in the craft brew industry, Villa is constantly seeking out inspiration from chefs and other creative people to stay on the cutting-edge of innovation.
For those interested in venturing into the world of craft beer, Villa suggests taking small steps and starting with an easy-drinking, "introductory craft beer" such as Belgian Moon.
Finely Crafted Wheat Ales
Keith Villa Explains What Sets Belgian Moon Apart from Other Beers
Trend Themes
1. Craft Beer Industry - The craft beer industry is continuously evolving, offering an opportunity for innovative brewers to create unique and flavorful beers.
2. Flavored Beer - Flavored beer is a growing trend, creating an opportunity for breweries to experiment with different ingredients and flavors to attract consumers.
3. Collaborations - Collaborations between brewers and chefs or other creative individuals can lead to innovative beer creations that stand out in the market.
Industry Implications
1. Brewing Industry - The brewing industry is undergoing a transformation with the rise of craft beer, offering opportunities for both large and small breweries.
2. Food and Beverage Industry - The food and beverage industry can collaborate with brewers to create unique beer and food pairings that enhance the overall dining experience.
3. Hospitality Industry - The hospitality industry, including bars and restaurants, can capitalize on the craft beer trend by offering a diverse selection of craft beers to attract beer enthusiasts.