Bel-Air Aesthetics is a fashion label that was originally founded by Will Smith and the brand recently unveiled its new collection designed for the Spring/Summer 2021 season. The capsule is made up of a series of classic looks and minimal staples. This includes track pants, sweats, and tees, with more elevated items including windbreakers, blazers, and more.
Notably, the blazer is detailed with bold patterning of 'Lining Paisley' and the windbreaker is done in a color-blocked look. The limited-edition capsule is also spotlighted by a light blue varsity jacket, which plays a strong role in the collegiate theme of the entire range. The jacket is made from a sustainable approach using recycled wool materials and vegetable leather.
Collegiate-Inspired Spring Fashion
Bel-Air Aesthetics Introduces a New Capsule for the SS21 Season
Trend Themes
1. Collegiate-inspired Fashion - Opportunity for sustainable fashion innovations that incorporate recycled materials and bold patterning reminiscent of classic varsity jackets and the collegiate aesthetic.
2. Minimalist Staples - Opportunity for disruptive innovation in creating classic yet sustainable minimalist pieces like track pants, sweats, and tees for the Spring/Summer 2021 season.
3. Color-blocked Windbreakers - Opportunity for creative and sustainable ways to incorporate color-blocking in windbreakers, like the ones in Bel-Air Aesthetics' limited-edition capsule collection for the SS21 season.
Industry Implications
1. Fashion - Bel-Air Aesthetics' collegiate-inspired capsule for the SS21 season highlights the opportunity for sustainable and classic wardrobe staples.
2. Sustainable Fashion - Bel-Air Aesthetics' use of recycled wool and vegetable leather in their light blue varsity jacket, and emphasis on sustainability, identifies a trend and opportunity for more sustainable fashion innovations.
3. Streetwear - Bel-Air Aesthetics' blend of classic and contemporary styles in their SS21 collection showcases an opportunity for the streetwear industry to introduce new looks that combine classic designs and comfortable clothing.