Babybel and GoGo Squeez owner Bel Group and Foodberry, a food technology company, are teaming up to create better-for-you snacks using real fruit. Leveraging Foodberrys' innovative, plant-based coatings made from real fruit, Bel Group is on a mission to pack convenient bites with great taste and nutritional value.
The first product out of this partnership is set to be an individually portioned, mess-free, completely new snack combining real fruit and protein, and it's coming to select United States markets in 2026. Millions of people struggle to incorporate enough fruit into their daily diet due to busy schedules, taste preferences, or simple convenience, and this new offering has the potential to offer a delicious solution by weaving the natural sweetness and nutrition of fruit into the rich, satisfying qualities that all ages already love about cheese.
Protein Fruit Snacks
Bel Group and Foodberry are Creating Bite-Sized Fruit and Protein Snacks
Trend Themes
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Fruit-based Protein Fusion — Combining whole fruit with protein creates a new snack category that can disrupt traditional protein bars and dairy snacks by delivering natural sweetness alongside satiating macronutrients.
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Plant-based Coating Technology — Innovative fruit-derived coatings enable shelf-stable, mess-free formats that could replace synthetic or heavily processed coatings in ready-to-eat foods.
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Convenient Portion-control Snacks — Individually portioned, grab-and-go offerings respond to busy lifestyles and have the potential to shift consumer expectations around single-serve nutrition and waste reduction.
Industry Implications
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Dairy and Cheese Snacks — Traditional cheese snack brands stand to be redefined as they integrate fruit and protein pairings, altering product portfolios and competitive positioning.
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Food Packaging and Preservation — Advances in coatings and portioning create opportunities for new packaging formats that extend shelf life while maintaining texture and flavor integrity.
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Retail Grocery and Convenience — Retail channels may see category reshuffling as demand grows for hybrid fruit-protein items that occupy refrigerated and ambient shelf spaces.