The newest addition to the Core Series by Krave Beauty by Korean YouTuber and beauty influencer Liah Yoo is a product called 'Beet the Sun.' This new sun care product was developed as an alternative to irritating sunscreens, all the while offering a more photostable formula.
The $20 sun care protect contains SPF 47 PA++++, as well as other nourishing ingredients like glycerin and macadamia seed oil. The product is meant to be used as part of one's daily skin protection regimen to block harmful UV rays, but the formula is also noted to be incredibly light, airy and even useful for enhancing the look of one's foundation when it is used with makeup.
Like previous releases from Krave Beauty, the Millennial-targeted K-beauty product recently launched and sold out in a matter of days.
Ultra-Light Skincare Sunscreens
'Beet the Sun' Nourishes with Glycerin & Macadamia Seed Oil
Trend Themes
1. Ultra-light Skincare Sunscreens - The trend of ultra-light skincare sunscreens offers disruptive innovation opportunities for the beauty industry by providing lightweight, non-irritating alternatives to traditional sunscreens.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can take advantage of the trend of ultra-light skincare sunscreens by developing and marketing lightweight, photostable formulas that provide superior sun protection without irritation.
2. K-beauty - The K-beauty industry can capitalize on the trend of ultra-light skincare sunscreens by creating innovative products that cater to the needs of Millennials, offering lightweight and versatile sun protection options.
3. Cosmetics - The cosmetics industry can explore the trend of ultra-light skincare sunscreens by partnering with skincare brands to develop sunscreen-infused makeup products that provide both UV protection and a seamless foundation finish.