The Antarctica AlmapBBDO Beer Turnstile campaign gained recognition by focusing on public safety.
Inside a subway station close to the Carnival festivities in Rio, a turnstile that accepted Antarctica beer cans as payment was installed. Not only did this promote the beer company as many more beer-drinkers chose this brand over others, it also prevented many accidents and dangerous driving by encouraging people to take public transportation home instead of drinking and driving.
All of the collected cans served as a count of how many times the turnstile was used and were donated to a recycling NGO. Buzz about the beer turnstile was spread on all different social media platforms, with emphasis on the brand's social responsibility.
Commuting Carnival Can Campaigns
The Beer Turnstile Ensured Partygoers Returned Home Safely
Trend Themes
1. Beer Turnstile Campaigns - Using beer cans as payment in turnstiles to encourage responsible drinking and increase sales.
2. Alcohol and Transportation Safety Campaigns - Innovative campaigns to promote public safety by discouraging drinking and driving through creative incentives.
3. Circular Economy Promotions - Initiatives to promote recycling and reuse within a community while empowering a brand's social responsibility.
Industry Implications
1. Alcohol - Exploring unique advertising concepts that are socially responsible and support business growth.
2. Transportation - Utilizing technology and innovation to promote responsible transportation options.
3. Recycling - Implementing unique recycling initiatives that foster environmental responsibility and increase public engagement.